Archive for April, 2017

RECARO AT AUTO SHANGHAI 2017: PERFORMANCE SEATS FOR CHINESE MARKET DEBUT

Auto Shanghai

Auto Shanghai

RECARO Automotive Seating is preparing its market launch in China as the premium brand manufacturer of performance seats: At Auto Shanghai 2017 from April 21 to 28, the company is presenting tailor-made products for Chinese carmakers and for the growing demand for sports-oriented automotive equipment. As part of the Adient presentation in Hall 5.2, Booth 5BA001, the focus is on a specifically developed China Edition of the RECARO top seller Sportster CS. Chinese OEM customers RECARO aims to approach with three sample seats for sporty luxury vehicles.

“The RECARO brand name is founded on 111 successful years in the car seating business,” said Markus Kussmaul, executive director of the Adient specialty seating group and responsible for the worldwide business of Recaro Performance Car Seating. “We’re now taking advantage of Auto Shanghai to introduce our world-renowned automotive brand to a wider audience in China.”

Therefore RECARO Automotive Seating is utilizing its best brand ambassador: a RECARO racing shell and the chance to ‘Feel Performance,’ as RECARO calls it. For RECARO visitors this means the incomparable experience of driving around a virtual race track while seated in an authentic RECARO racing shell in the racing simulator.

Sportster CS China Edition

Sportster CS China Edition

Luxury Power Performance

Luxury Power Performance

FOUR TOP SPOTS FOR RECARO AUTOMOTIVE SEATING IN READERS’ CHOICE POLLS

Winner in the category “Seats/Sport Seats“ of the Reader Award auto motor und sport BEST BRAND 2017 (Issue 7/17)

Winner in the category “Seats/Sport Seats“ of the Reader Award auto motor und sport BEST BRAND 2017 (Issue 7/17)

Readers of the renowned German industry publications “auto motor und sport,” “Motorsport aktuell” and “Auto Bild” chose their number one – four times. The results of the readers’ choice polls are a huge success for RECARO Automotive Seating. This impressively continues the performance seat expert’s string of victories in the last few years.

A total of approximately 124,000 people participated in the 2017 “auto motor und sport” best brand readers’ choice poll, in which they chose their favorite brand. The figures speak for themselves: In the sport seats category, more than 89.7 percent of the votes went to the RECARO brand, a full 72.3 percent points ahead of the second-place finisher.

The readers of “Motorsport aktuell” made their choice also very clear. About 3,000 participants voted. In the selection of the best “racing seat/shell” RECARO was able to attract 70.2 percent of the vote, a 36.3 point lead over its closest competitor. To wrap up the package RECARO was also many lengths ahead of its competitors in the opinion of “Auto Bild” readers. The victory in this readers’ choice poll, in which about 60,000 readers participated, rounded out the series of wins. With 87 percent of the votes, RECARO Automotive Seating took the top spot on the winners’ podium in the sport seats category.

To Markus Kussmaul, Executive Director of the Adient specialty seating group and the person responsible for the worldwide business of RECARO Performance Car Seating, the results are both motivation and affirmation: “This success confirms our strategy of never resting on our laurels, but rather continuing to search, day after day, for even better solutions for our customers.”

 

Winner in the category „Sport Seats“of the Reader Award MOTORSPORT aktuellBEST BRAND 2016 (Issue 14/17)

Winner in the category „Sport Seats“of the Reader Award MOTORSPORT aktuellBEST BRAND 2016 (Issue 14/17)

Winner in the category „Racing seats“of the Reader Award MOTORSPORT aktuell BEST BRAND 2016 (Issue 14/17)

Winner in the category „Racing seats“of the Reader Award MOTORSPORT aktuell BEST BRAND 2016 (Issue 14/17)

Winner in the category „Sport seats“ of the Reader Award AUTO BILD „Die Besten Marken in allen Klassen 2016/17“. AUTO BILD (Issue 13/2017).

Winner in the category „Sport seats“ of the Reader Award AUTO BILD „Die Besten Marken in allen Klassen 2016/17“. AUTO BILD (Issue 13/2017).