Archive for January, 2017

RECARO at the NAIAS 2017: STRONG INTEREST FROM MANUFACTURERS AND MEDIA

RECARO Automotive Seating at NAIAS 2017 (Image: © RECARO Automotive Seating)

RECARO Automotive Seating at NAIAS 2017 (Image: © RECARO Automotive Seating)

Very positive feedback for RECARO Automotive Seating at the North American International Show (NAIAS) in Detroit, which ended on Sunday, January 22, 2017: “The extraordinary interest in our brand and our products exceeded our expectations in every respect,” declared Markus Kussmaul, Executive Director of the Adient specialty seating group and the person responsible for the worldwide business of RECARO Performance Car Seating. “Vehicle manufacturers gave us very positive feedback, both in regard to the concept seats that we exhibited as well as in regard to our expanded positioning in the performance seating segment. In particular, our approach of establishing RECARO as a premium brand in the sporty SUV and pickup truck segment was extremely well received – with perfect support from our SUV concept seat, which was assessed as very attractive.”

A main topic in discussions with OEM customers, as well as in numerous interviews and background talks with media representatives, was the future orientation of the RECARO brand within Adient. “In this regard, we have noticed clear and positive expectations as far as RECARO and future innovation projects are concerned. And: The value of the RECARO brand was confirmed by all customers,” Kussmaul said. “In this context, the opportunities for cooperation within the Adient global innovation network are seen as a huge opportunity and a unique selling point for RECARO.”

The strong interest in RECARO was also reflected in visitor numbers. On the first two days of the show, which were open only to trade visitors, almost 600 registered guests visited the Adient and RECARO Automotive Seating stand to get information about current and future seating products. Many visits were concluded with the setting of appointments to discuss possible joint projects. During the show’s two media days, representatives of 44 US media organizations and 20 from Europe and China visited RECARO, including journalists from the Wall Street Journal, Automotive News, n-tv, the Frankfurter Allgemeine Zeitung and Automobilwoche as well as Automobil Produktion.

Strong interest by media and OEM representatives (Image: © RECARO Automotive Seating)

Strong interest by media and OEM representatives (Image: © RECARO Automotive Seating)

Focus of attention: the brand positioning of RECARO Automotive Seating (Image: © RECARO Automotive Seating)

Focus of attention: the brand positioning of RECARO Automotive Seating (Image: © RECARO Automotive Seating)

RECARO seats for performance cars in all segments (Image: © RECARO Automotive Seating)

RECARO seats for performance cars in all segments (Image: © RECARO Automotive Seating)

Trade show visitors at the RECARO Automotive Seating booth at NAIAS (Image: © RECARO Automotive Seating)

Trade show visitors at the RECARO Automotive Seating booth at NAIAS (Image: © RECARO Automotive Seating)

RECARO AT TOKYO AUTO SALON: TAKE A SEAT!

Showtime: Visitors crowded the RECARO theatre. (Image: © RECARO Automotive Seating)

Showtime: Visitors crowded the RECARO theatre. (Image: © RECARO Automotive Seating)

72 RECARO products invited visitors to take a seat and to experience the RECARO brand: “At the 2017 Tokyo Auto Salon, we built a RECARO theatre – with 72 seats, from motorsport to comfort segment, where people are invited to come in, sit down, enjoy the products and watch our short video on the big screen,” says Mitsuhiro Maeguchi, Marketing Manager at RECARO Automotive Seating in Japan. “The film promoted the reason why people choose RECARO as the best brand in automotive seating. The same applies for our new brochures, where 16 professional race drivers answered the question about what makes RECARO seats so special and distinguishes us from others. The combination of our super sporty design, pioneering materials and German craftsmanship is highly appreciated not only by end consumers but by our OEM customers in Japan as well. And with our premium stand design and concept we pointed out how important the Asian market is for us.”

At the 2017 Tokyo Auto Salon, January 13-15, RECARO Automotive Seating showcased its new limited edition seat in attractive green for both the RECARO Sportster and the RECARO Sportster LL100H SE. The 2017 color green is the follow-up to 2016’s limited edition color yellow and 2015’s limited edition color orange – both very successful in sales. Also on display: the new trim cover design of the RECARO sport seat SR-7 CLASSIC and a new flat-type seat cushion for RECARO LX-F and RECARO SR-7F. Both products will be launched in April 2017.

Spacious again: The RECARO stand at the 2017 Tokyo Auto Salon. (Image: © RECARO Automotive Seating)

Spacious again: The RECARO stand at the 2017 Tokyo Auto Salon. (Image: © RECARO Automotive Seating)

The calm before the storm: 72 seats waiting for visitors the night before the trade show opened. (Image: © RECARO Automotive Seating)

The calm before the storm: 72 seats waiting for visitors the night before the trade show opened. (Image: © RECARO Automotive Seating)

Again a visitor magnet: RECARO attracted end consumers as well as dealers and OEM customers. (Image: © RECARO Automotive Seating)

Again a visitor magnet: RECARO attracted end consumers as well as dealers and OEM customers. (Image: © RECARO Automotive Seating)

RECARO WINS MAJOR AWARD WITH MAN

RECARO Automotive Seating expands its market share in commercial vehicle seating: The company is pleased to announce a new significant contract with MAN Truck & Bus AG.

Starting in 2020, RECARO Automotive Seating will incrementally begin supplying high quality commercial vehicle seats for the entire range of MAN models TGL, TGM, TGS and TGX. The driver and passenger seat order will be for approximately 100,000 original MAN vehicles annually. The contract will result in a production increase of annual production there to 300,000 seats. The Polish facility will supply the MAN facilities in Munich and Steyr.

“We are exceedingly pleased by the trust that MAN Truck & Bus has put in us by placing this order,” said Dr. David Herberg, Executive Director Commercial Vehicle Seating. “This milestone in the OEM business reaffirms our position in the European commercial vehicle market: We are a sought-after reliable partner for truck manufacturers – at the same time we are bringing our ambitious growth strategy to fruition.”

RECARO AT THE NAIAS 2017: PRESS CONFERENCE

The press conference of Adient at NAIAS 2017 attracted a great amount of interest among media representatives. At the Detroit trade show the world’s largest global automotive seating supplier unveiled several innovations for vehicle seats in the present and the future – among these the concept seats of RECARO Automotive Seating.

Learn more here: www.adient.com

Richard Chung, vice president of innovation at Adient presents the RECARO concept seats at NAIAS (Image: © RECARO Automotive Seating)

Richard Chung, vice president of innovation at Adient presents the RECARO concept seats at NAIAS (Image: © RECARO Automotive Seating)

From business magazine to TV representatives – all media segments were present at the Adient press conference at NAIAS (Image: © RECARO Automotive Seating)

From business magazine to TV representatives – all media segments were present at the Adient press conference at NAIAS (Image: © RECARO Automotive Seating)

Detlef Juerss, vice president engineering and CTO at Adient in the AI17 seat demonstrator (Image: © RECARO Automotive Seating)

Detlef Juerss, vice president engineering and CTO at Adient in the AI17 seat demonstrator (Image: © RECARO Automotive Seating)

RECARO AT NAIAS 2017: CURTAIN UP FOR A SPORTY SUV SEAT

Performance seating “made by RECARO” is now also available for SUVs: RECARO Automotive Seating is showcasing its new, tailor-made concept for SUVs and pickup trucks from the Premium Performance Segment. On display at its NAIAS exhibition room 310 B, Cobo Center. For OEM customers who want to enhance their SUV with a distinctive sporty touch.

The seat has been specially designed by RECARO specialists for the conditions in SUV or pickup truck interiors. With a flat seat cushion for easy entry and exit. With shaped side bolsters on the backrest and shoulders for optimum lateral support. Unmistakably RECARO!

RECARO Premium Performance (Image © RECARO Automotive Seating)

RECARO Premium Performance (Image © RECARO Automotive Seating)

RECARO Premium Performance - Close-up (Image © RECARO Automotive Seating)

RECARO Premium Performance – Close-up (Image © RECARO Automotive Seating)

RECARO Premium Performance - Close-up (Image © RECARO Automotive Seating)

RECARO Premium Performance – Close-up (Image © RECARO Automotive Seating)