TOP POSITION FOR RECARO AUTOMOTIVE SEATING AT THIS YEAR’S ETM-VERLAG BEST BRAND READERS’ CHOICE

Another great success for RECARO Automotive Seating: For the fifth time in a row the brand won first place at the renowned ETM-Verlag readers’ choice “Best Brand 2017″. Around 11,400 readers of the magazines “trans aktuell”, “lastauto omnibus” and “Fernfahrer” made a clear decision.

“We are delighted to have extended our winning streak this year by winning First Prize in the commercial vehicle seating segment for the fifth time,” said Dr. David Herberg, Executive Director of RECARO Automotive Seating. “It is a clear sign that our products are impressing target groups across the board – from commercial vehicle manufacturers to end-users. Many of the readers of these trade magazines are professional drivers who benefit from our products’ reliability, as well as their top safety standards and quality.”

With more than 50 percent of votes and an amazing 51 percentage lead over second place this year’s results are the largest winning margin of the past ten years for RECARO Automotive Seating. That is a great display of trust in in the premium products of the commercial vehicle seat manufacturer.

Logo of ETM Best Brand readers’ choice 2017

Logo of ETM Best Brand readers’ choice 2017

Aftermarket seat RECARO C 7000

Aftermarket seat RECARO C 7000

RECARO AUTOMOTIVE SEATING SUPPORTS “KAISERSLAUTERN-CLASSICS” CAR EVENT

RECARO Automotive Seating supports this year’s 11th “Kaiserslautern-Classics“ that will make classic car enthusiast’s hearts beat faster on June 16th and 17th. “At RECARO Automotive Seating, we are experts in terms of progress. For five decades, we’ve been a reliable partner in motorsports, and have continuously brought innovative products to market, particularly with respect to driver safety and comfort,” said Markus Kussmaul, Executive Director of the Adient Specialty Seating Group and the person responsible for the worldwide business of RECARO Performance Car Seating. “But we also find it important to support initiatives that animate automotive history and bring it to life for the general public. This year, we are delighted, for example, to celebrate the 50th anniversary of the RECARO seat shell. Events like the ‘Kaiserslautern-Classics’ demonstrate very tangibly what ongoing development means.”

According to the motto “The fascination of classic cars” more than 200 vehicles, including motorcycles and commercial vehicles, are on display all around the city center of Kaiserslautern. A special highlight will be a city tour in the original bus of the football world champions of 1954. On the area of TÜV Rheinland there will also be a tractor exhibition.

As a part of the event the 6th “ADAC Rallye-Trifels-Historic” will give the opportunity to see the polished and restored gems in action. Starting June 16th already, about 160 vehicles are participating. The three-stage, 250-kilometer route will run through Germany’s Western Palatinate region. First stop: the Technical Center of RECARO Automotive Seating on the Hertelsbrunnenring in Kaiserslautern, where a time-stamp station and the RECARO Automotive Seating promotion vehicle will await the racers. There they will get their stamp as well as a small give-away. Highlight: at the time-stamp station there will be the original RECARO O.N.S Porsche 914/6 GT on display. In 1972, RECARO equipped the O.N.S. Safety Team car with an array of safety systems and a fire-extinguishing device and offered it as “the world’s fastest fire engine”. The fundamental idea was to save the lives of drivers involved in accidents right on the racetrack through rapid fire fighting and immediate rescue and medical treatment.

THREE QUESTIONS FOR TRUCK RACER SASCHA LENZ

At this year’s European Truck Racing Championship, RECARO Automotive Seating is supporting Team S.L. Trucksport 30. With mother Silvia Lenz as its leader and son Sascha at the wheel of the 1,000-horsepower MAN truck, the team is a true “family business”. Thirty-year-old Sascha Lenz has been competing in European championships since 2015. This year, he is enjoying the support of RECARO Automotive Seating for the first time, seated in a Pro Racer SPG racing shell.

He has a quick answer for what fascinates him about truck racing and what drives him: a passion for racing, the incomparable atmosphere on and off the track, and, of course, the incentive to become European champion. It’s an ambitious objective that the amiable chap from Germany’s Eifel region is keen to pursue together with his team. His goals for this year’s EM are thus to finish among the top five and perhaps even take the team title with Stephanie Halm. The second weekend of racing in Misano, which put them second in the team ranking, is an indication that they may be on course to accomplish the latter goal.

Sascha Lenz plans to make truck racing his main business over the coming years, and even plans to expand his family racing team. “Truck racing is a very special passion,” so the father of a young daughter. Lenz appreciates the sport’s unique family atmosphere and extraordinary cohesiveness. “In truck racing, the other teams will help you out with motor oil if you happen to run out. When problems arise, we work them out together and share our know-how. Of course, once we’re out on the track, it’s all very different. Then it’s ‘survival of the fittest’ and the competition is fierce!”

On his race to the top this season, Lenz will be sitting in a RECARO Pro Racer SPG racing shell. And how does it feel? “Unusual,” he says, but after two days of “test sitting” and with the first race behind him, he’s keen to keep fighting for the title! “Having such a strong partner at your side is a great feeling. And seeing your own name stitched into such a premium racing shell just gives you goose bumps.”

Shortly before the race, the tension is rising. One thing Lenz needs then is, of course, a kiss from wife Kristina. And second: Rammstein or AC/DC good and loud just before the start.  But, for the sake of a happier mood, Helene Fischer tunes are permitted in the workshop. When asked for an insider tip, and about his formula for success, Lenz made an important point: It’s all about team spirit. “When the work you do is no fun, you won’t like doing it. And if you don’t like doing it, you won’t give it your all,” he remarked.

For Sascha and his team, giving their all means already planning mentally for the next race while packing up after a weekend of racing. What can we do better? What are our weaknesses? “Once you catch this fever to win, you never lose it.” Said like a true-blooded racer.

Sascha Lenz and daughter Kate

Sascha Lenz and daughter Kate

Truck Racing team S.L. Trucksport 30

Truck Racing team S.L. Trucksport 30

Working on the MAN truck

Working on the MAN truck

RECARO Automotive Seating partner vehicle wins its class at the ADAC Zurich 24h-Rennen

The RECARO Automotive Seating partner vehicle from team LMS Engineering, the Audi TTRS2, won its class SP3T at the probably most exciting ADAC Zurich 24h-Rennen for years. The vehicle with the number 89 also showed its potential in the overall ranking with achieving a great 24th place. And another number speaks for itself: About 45 percent of the 161 participants at this year’s race classic in the Eifel region trusted in racing shells of RECARO Automotive Seating – that’s a statement.

Ulrich Andree, driver of the winning vehicle Audi TTRS2, summarizes his happiness about the successful weekend: “That’s typical of the Nürburgring! After temperatures of almost 30 Degree Celsius and dry roads for about 23 hours, it started raining during the final minutes. We quickly responded to the new conditions and gave everything during the final race kilometers!”

About 200,000 fans cheered for the teams and the pilots during the motor sport highlight of the year – along with great weather conditions until shortly before the vehicles crossed the finish line. The rain may have cooled down the asphalt, but certainly not the mood around the Nürburgring!

Besides the Audi TTRS2, the RECARO Automotive Seating partner team LMS Engineering also launched an Audi RS3 in the TCR class. Unfortunately, the vehicle with the number 173 had an accident on Sunday morning and couldn’t continue the race.

24h Rennen 2017 (Bild © flitzfoto)

24h race 2017 (Image © flitzfoto)

The winning vehicle Audi TTRS2 (Bild © flitzfoto)

The class winner Audi TTRS2 (Image © flitzfoto)

The winning vehicle Audi TTRS2 (Bild © flitzfoto)

The class winner Audi TTRS2 (Image © flitzfoto)

RECARO AUTOMOTIVE SEATING ON BOARD AT FIA EUROPEAN TRUCK RACING CHAMPIONSHIP 2017

Sascha Lenz from S.L. Trucksport 30 team

Sascha Lenz from S.L. Trucksport 30 team

RECARO Automotive Seating supports Truck Racing Team S.L. Trucksport 30 at this year’s FIA European Truck Racing Championship. Equipped with two racing shells RECARO Pro Racer SPG, Sascha Lenz’ racing truck will be participating in nine races in total all around Europe. Weighing five and a half tons and with astonishing 1,000 HP, the giant can achieve acceleration values easily able to keep up with professional touring cars.

“We are pleased to support Sascha Lenz and his team, a team that is both highly professional and extremely passionate about what they do,” says Dr. David Herberg, Executive Director of RECARO Commercial Vehicle Seating. “Our racing shells have proven themselves time and time again under extreme truck racing conditions. With their reliability and high safety standards, they do their part so that drivers can concentrate on driving – and winning!”

Besides the racing shells in the racing truck, top products of RECARO Automotive seating are also installed in the team truck of S.L. Trucksport 30. Two premium commercial vehicle seats of the type RECARO C 7000 are ensuring optimum comfort for the crew during the long trips to the circuits and back home.

Already during the opening weekend of the season of May 13-14 in Spielberg, Austria, the team from the Eifel region was showing their potential. Lenz took fifth place in the overall rankings and second place in the team rankings. Winner of the Championship will be determined in Spain at the weekend of 7-8 October. Sascha Lenz, who was voted Young Driver of the Year in 2016, is already looking forward to the next race weekend in Misano, Italy, May 27-28. “We are perfectly prepared and will put all we have into getting a spot on the podium!”

RECARO Pro Racer SPG in the 1,000 horsepower MAN truck

RECARO Pro Racer SPG in the 1,000 horsepower MAN truck

RECARO AUTOMOTIVE SEATING ON BOARD AT THE NÜRBURGRING 24-HOURS RACE

For the 45th time, on the weekend of May 25 – 28, the Nürburgring will host the legendary ADAC Zurich 24-hours race. As the leading supplier of racing shells, RECARO Automotive Seating will be right in the cockpit with many of the top drivers among the field of 161 participants. An Audi TTRS2 and an Audi RS3 from team LMS Engineering will compete in the race as RECARO Automotive Seating’s partner vehicles.

Team LMS Engineering

Team LMS Engineering

“The brand name RECARO has been at home in motorsports for over 40 years; international teams and professional drivers trust in the safety and reliability of our racing shells,” says Markus Kussmaul, executive director of the Adient specialty seating group and responsible for the worldwide business of RECARO Performance Car Seating. “We are equipping many teams participating in the motorsports highlight of the year at the Nürburgring, most importantly several top teams in the Porsche 991 field, like Manthey Racing, or Falken Motorsport.”

RECARO Automotive Seating will take part in the 45th edition of the spectacular race in the Eifel mountains itself aboard two partner vehicles. The Audi TTRS2 (# 89), driven by the fast and experienced Ring experts Daniela Schmid, Ulrich Andree, Christian Schmitz, and Stefan Wieninger, will compete in the fully packed and highly competitive SP3T class. Just as exciting will be the appearance of the new TCR class for touring cars with turbo engines and a capacity of up to two liters, a class growing in popularity worldwide. Representing RECARO Automotive Seating in this category will be the Audi RS3 (# 17), shared by gentlemen drivers Pierre Humbert, Mike Jäger, and Matthias Wasel. Ulrich Andree will also support the team by occasionally taking the wheel.

Audi RS3 (# 17) and Audi TTRS2 (# 89)

Audi RS3 (# 17) and Audi TTRS2 (# 89)

Both vehicles have been entered by successful team LMS Engineering. Owner Andreas Lautner has enjoyed a 30 years career both as driver and engineer in motorsports, chalking up victories in the Dakar Rally and taking home the title in the 2012 German Endurance Championship, among other wins. Speaking about the collaboration with RECARO Automotive Seating, Lautner says: “I worked with RECARO products throughout my entire career in professional motorsports – so I cannot imagine a better partner for the 24-hours race. RECARO racing shells remain unmatched with regards to safety and quality. Plus, you have their perfect ergonomics and the possibility to individually adjust them to fit different drivers, which is key in endurance racing.”

RECARO P1300 GT

RECARO P1300 GT

The RECARO P 1300 GT is the racing shell of choice for LMS Engineering. „A big step forward in the matter of feedback for our drivers. The shell and its sidemount have proved to be stiffer and sturdier than previous solutions,“ says Lautner. It is the world’s first racing shell to meet the FIA 8862-2009 advanced racing seat standards while offering length adjustment using a flexible adapter. With this, and its removable upholstery pads, it offers drivers a maximum of individual adjustment options. It is the ideal racing shell for competitions with frequent driver changes, like a 24-hours race, in which – despite its long duration – every second counts.

RECARO AT AUTO SHANGHAI 2017: PERFORMANCE SEATS FOR CHINESE MARKET DEBUT

Auto Shanghai

Auto Shanghai

RECARO Automotive Seating is preparing its market launch in China as the premium brand manufacturer of performance seats: At Auto Shanghai 2017 from April 21 to 28, the company is presenting tailor-made products for Chinese carmakers and for the growing demand for sports-oriented automotive equipment. As part of the Adient presentation in Hall 5.2, Booth 5BA001, the focus is on a specifically developed China Edition of the RECARO top seller Sportster CS. Chinese OEM customers RECARO aims to approach with three sample seats for sporty luxury vehicles.

“The RECARO brand name is founded on 111 successful years in the car seating business,” said Markus Kussmaul, executive director of the Adient specialty seating group and responsible for the worldwide business of Recaro Performance Car Seating. “We’re now taking advantage of Auto Shanghai to introduce our world-renowned automotive brand to a wider audience in China.”

Therefore RECARO Automotive Seating is utilizing its best brand ambassador: a RECARO racing shell and the chance to ‘Feel Performance,’ as RECARO calls it. For RECARO visitors this means the incomparable experience of driving around a virtual race track while seated in an authentic RECARO racing shell in the racing simulator.

Sportster CS China Edition

Sportster CS China Edition

Luxury Power Performance

Luxury Power Performance

FOUR TOP SPOTS FOR RECARO AUTOMOTIVE SEATING IN READERS’ CHOICE POLLS

Winner in the category “Seats/Sport Seats“ of the Reader Award auto motor und sport BEST BRAND 2017 (Issue 7/17)

Winner in the category “Seats/Sport Seats“ of the Reader Award auto motor und sport BEST BRAND 2017 (Issue 7/17)

Readers of the renowned German industry publications “auto motor und sport,” “Motorsport aktuell” and “Auto Bild” chose their number one – four times. The results of the readers’ choice polls are a huge success for RECARO Automotive Seating. This impressively continues the performance seat expert’s string of victories in the last few years.

A total of approximately 124,000 people participated in the 2017 “auto motor und sport” best brand readers’ choice poll, in which they chose their favorite brand. The figures speak for themselves: In the sport seats category, more than 89.7 percent of the votes went to the RECARO brand, a full 72.3 percent points ahead of the second-place finisher.

The readers of “Motorsport aktuell” made their choice also very clear. About 3,000 participants voted. In the selection of the best “racing seat/shell” RECARO was able to attract 70.2 percent of the vote, a 36.3 point lead over its closest competitor. To wrap up the package RECARO was also many lengths ahead of its competitors in the opinion of “Auto Bild” readers. The victory in this readers’ choice poll, in which about 60,000 readers participated, rounded out the series of wins. With 87 percent of the votes, RECARO Automotive Seating took the top spot on the winners’ podium in the sport seats category.

To Markus Kussmaul, Executive Director of the Adient specialty seating group and the person responsible for the worldwide business of RECARO Performance Car Seating, the results are both motivation and affirmation: “This success confirms our strategy of never resting on our laurels, but rather continuing to search, day after day, for even better solutions for our customers.”

 

Winner in the category „Sport Seats“of the Reader Award MOTORSPORT aktuellBEST BRAND 2016 (Issue 14/17)

Winner in the category „Sport Seats“of the Reader Award MOTORSPORT aktuellBEST BRAND 2016 (Issue 14/17)

Winner in the category „Racing seats“of the Reader Award MOTORSPORT aktuell BEST BRAND 2016 (Issue 14/17)

Winner in the category „Racing seats“of the Reader Award MOTORSPORT aktuell BEST BRAND 2016 (Issue 14/17)

Winner in the category „Sport seats“ of the Reader Award AUTO BILD „Die Besten Marken in allen Klassen 2016/17“. AUTO BILD (Issue 13/2017).

Winner in the category „Sport seats“ of the Reader Award AUTO BILD „Die Besten Marken in allen Klassen 2016/17“. AUTO BILD (Issue 13/2017).

RECARO AND FORD OFFER QUALITY FAN ITEMS

The Ford ST – RECARO – Collection (Images: © cyber-wear)

The Ford ST – RECARO – Collection (Images: © cyber-wear)

Global companies RECARO Automotive Seating and Ford have successfully collaborated for over 50 years in a partnership that is second to none. Devoted Ford fans are immediately reminded of the popular Ford Capri MKIII from 1978 or the legendary Ford Mustang Boss. It goes without saying that both cult vehicles were available with sporty RECARO seats as standard or optional equipment.

Naturally, the same is now true of the Ford Focus ST and the new Ford Fiesta ST, to be launched in 2017. “To show our appreciation to the fans of the Ford ST models, we, along with our longtime partner, Ford of Europe, have added a special cherry on top,” says Markus Kussmaul, executive director of the Adient specialty seating group, who is also in charge of the worldwide business of RECARO Performance Car Seating.

Mr. Kussmaul refers to a premium, co-branded collection of four merchandising items. Consisting of a baseball cap, a keychain, a lanyard and a premium coffee mug, the collection may be purchased in the Ford Lifestyle Collection web shop at www.fordlifestylecollection.com, as well as in Ford dealerships.

Baseball cap (Image: © cyber-wear)

Baseball cap (Image: © cyber-wear)

Keychain (Image: © cyber-wear)

Keychain (Image: © cyber-wear)

 

 

 

 

 

 

 

 

Lanyard (Image: © cyber-wear)

Lanyard (Image: © cyber-wear)

Premium coffee mug (Image: © cyber-wear)

Premium coffee mug (Image: © cyber-wear)

 

 

 

RECARO at the NAIAS 2017: STRONG INTEREST FROM MANUFACTURERS AND MEDIA

RECARO Automotive Seating at NAIAS 2017 (Image: © RECARO Automotive Seating)

RECARO Automotive Seating at NAIAS 2017 (Image: © RECARO Automotive Seating)

Very positive feedback for RECARO Automotive Seating at the North American International Show (NAIAS) in Detroit, which ended on Sunday, January 22, 2017: “The extraordinary interest in our brand and our products exceeded our expectations in every respect,” declared Markus Kussmaul, Executive Director of the Adient specialty seating group and the person responsible for the worldwide business of RECARO Performance Car Seating. “Vehicle manufacturers gave us very positive feedback, both in regard to the concept seats that we exhibited as well as in regard to our expanded positioning in the performance seating segment. In particular, our approach of establishing RECARO as a premium brand in the sporty SUV and pickup truck segment was extremely well received – with perfect support from our SUV concept seat, which was assessed as very attractive.”

A main topic in discussions with OEM customers, as well as in numerous interviews and background talks with media representatives, was the future orientation of the RECARO brand within Adient. “In this regard, we have noticed clear and positive expectations as far as RECARO and future innovation projects are concerned. And: The value of the RECARO brand was confirmed by all customers,” Kussmaul said. “In this context, the opportunities for cooperation within the Adient global innovation network are seen as a huge opportunity and a unique selling point for RECARO.”

The strong interest in RECARO was also reflected in visitor numbers. On the first two days of the show, which were open only to trade visitors, almost 600 registered guests visited the Adient and RECARO Automotive Seating stand to get information about current and future seating products. Many visits were concluded with the setting of appointments to discuss possible joint projects. During the show’s two media days, representatives of 44 US media organizations and 20 from Europe and China visited RECARO, including journalists from the Wall Street Journal, Automotive News, n-tv, the Frankfurter Allgemeine Zeitung and Automobilwoche as well as Automobil Produktion.

Strong interest by media and OEM representatives (Image: © RECARO Automotive Seating)

Strong interest by media and OEM representatives (Image: © RECARO Automotive Seating)

Focus of attention: the brand positioning of RECARO Automotive Seating (Image: © RECARO Automotive Seating)

Focus of attention: the brand positioning of RECARO Automotive Seating (Image: © RECARO Automotive Seating)

RECARO seats for performance cars in all segments (Image: © RECARO Automotive Seating)

RECARO seats for performance cars in all segments (Image: © RECARO Automotive Seating)

Trade show visitors at the RECARO Automotive Seating booth at NAIAS (Image: © RECARO Automotive Seating)

Trade show visitors at the RECARO Automotive Seating booth at NAIAS (Image: © RECARO Automotive Seating)