RECARO AUTOMOTIVE SEATING ON BOARD AT THE NÜRBURGRING 24-HOURS RACE

For the 45th time, on the weekend of May 25 – 28, the Nürburgring will host the legendary ADAC Zurich 24-hours race. As the leading supplier of racing shells, RECARO Automotive Seating will be right in the cockpit with many of the top drivers among the field of 161 participants. An Audi TTRS2 and an Audi RS3 from team LMS Engineering will compete in the race as RECARO Automotive Seating’s partner vehicles.

Team LMS Engineering

Team LMS Engineering

“The brand name RECARO has been at home in motorsports for over 40 years; international teams and professional drivers trust in the safety and reliability of our racing shells,” says Markus Kussmaul, executive director of the Adient specialty seating group and responsible for the worldwide business of RECARO Performance Car Seating. “We are equipping many teams participating in the motorsports highlight of the year at the Nürburgring, most importantly several top teams in the Porsche 991 field, like Manthey Racing, or Falken Motorsport.”

RECARO Automotive Seating will take part in the 45th edition of the spectacular race in the Eifel mountains itself aboard two partner vehicles. The Audi TTRS2 (# 89), driven by the fast and experienced Ring experts Daniela Schmid, Ulrich Andree, Christian Schmitz, and Stefan Wieninger, will compete in the fully packed and highly competitive SP3T class. Just as exciting will be the appearance of the new TCR class for touring cars with turbo engines and a capacity of up to two liters, a class growing in popularity worldwide. Representing RECARO Automotive Seating in this category will be the Audi RS3 (# 17), shared by gentlemen drivers Pierre Humbert, Mike Jäger, and Matthias Wasel. Ulrich Andree will also support the team by occasionally taking the wheel.

Audi RS3 (# 17) and Audi TTRS2 (# 89)

Audi RS3 (# 17) and Audi TTRS2 (# 89)

Both vehicles have been entered by successful team LMS Engineering. Owner Andreas Lautner has enjoyed a 30 years career both as driver and engineer in motorsports, chalking up victories in the Dakar Rally and taking home the title in the 2012 German Endurance Championship, among other wins. Speaking about the collaboration with RECARO Automotive Seating, Lautner says: “I worked with RECARO products throughout my entire career in professional motorsports – so I cannot imagine a better partner for the 24-hours race. RECARO racing shells remain unmatched with regards to safety and quality. Plus, you have their perfect ergonomics and the possibility to individually adjust them to fit different drivers, which is key in endurance racing.”

RECARO P1300 GT

RECARO P1300 GT

The RECARO P 1300 GT is the racing shell of choice for LMS Engineering. „A big step forward in the matter of feedback for our drivers. The shell and its sidemount have proved to be stiffer and sturdier than previous solutions,“ says Lautner. It is the world’s first racing shell to meet the FIA 8862-2009 advanced racing seat standards while offering length adjustment using a flexible adapter. With this, and its removable upholstery pads, it offers drivers a maximum of individual adjustment options. It is the ideal racing shell for competitions with frequent driver changes, like a 24-hours race, in which – despite its long duration – every second counts.

RECARO AT AUTO SHANGHAI 2017: PERFORMANCE SEATS FOR CHINESE MARKET DEBUT

Auto Shanghai

Auto Shanghai

RECARO Automotive Seating is preparing its market launch in China as the premium brand manufacturer of performance seats: At Auto Shanghai 2017 from April 21 to 28, the company is presenting tailor-made products for Chinese carmakers and for the growing demand for sports-oriented automotive equipment. As part of the Adient presentation in Hall 5.2, Booth 5BA001, the focus is on a specifically developed China Edition of the RECARO top seller Sportster CS. Chinese OEM customers RECARO aims to approach with three sample seats for sporty luxury vehicles.

“The RECARO brand name is founded on 111 successful years in the car seating business,” said Markus Kussmaul, executive director of the Adient specialty seating group and responsible for the worldwide business of Recaro Performance Car Seating. “We’re now taking advantage of Auto Shanghai to introduce our world-renowned automotive brand to a wider audience in China.”

Therefore RECARO Automotive Seating is utilizing its best brand ambassador: a RECARO racing shell and the chance to ‘Feel Performance,’ as RECARO calls it. For RECARO visitors this means the incomparable experience of driving around a virtual race track while seated in an authentic RECARO racing shell in the racing simulator.

Sportster CS China Edition

Sportster CS China Edition

Luxury Power Performance

Luxury Power Performance

FOUR TOP SPOTS FOR RECARO AUTOMOTIVE SEATING IN READERS’ CHOICE POLLS

Winner in the category “Seats/Sport Seats“ of the Reader Award auto motor und sport BEST BRAND 2017 (Issue 7/17)

Winner in the category “Seats/Sport Seats“ of the Reader Award auto motor und sport BEST BRAND 2017 (Issue 7/17)

Readers of the renowned German industry publications “auto motor und sport,” “Motorsport aktuell” and “Auto Bild” chose their number one – four times. The results of the readers’ choice polls are a huge success for RECARO Automotive Seating. This impressively continues the performance seat expert’s string of victories in the last few years.

A total of approximately 124,000 people participated in the 2017 “auto motor und sport” best brand readers’ choice poll, in which they chose their favorite brand. The figures speak for themselves: In the sport seats category, more than 89.7 percent of the votes went to the RECARO brand, a full 72.3 percent points ahead of the second-place finisher.

The readers of “Motorsport aktuell” made their choice also very clear. About 3,000 participants voted. In the selection of the best “racing seat/shell” RECARO was able to attract 70.2 percent of the vote, a 36.3 point lead over its closest competitor. To wrap up the package RECARO was also many lengths ahead of its competitors in the opinion of “Auto Bild” readers. The victory in this readers’ choice poll, in which about 60,000 readers participated, rounded out the series of wins. With 87 percent of the votes, RECARO Automotive Seating took the top spot on the winners’ podium in the sport seats category.

To Markus Kussmaul, Executive Director of the Adient specialty seating group and the person responsible for the worldwide business of RECARO Performance Car Seating, the results are both motivation and affirmation: “This success confirms our strategy of never resting on our laurels, but rather continuing to search, day after day, for even better solutions for our customers.”

 

Winner in the category „Sport Seats“of the Reader Award MOTORSPORT aktuellBEST BRAND 2016 (Issue 14/17)

Winner in the category „Sport Seats“of the Reader Award MOTORSPORT aktuellBEST BRAND 2016 (Issue 14/17)

Winner in the category „Racing seats“of the Reader Award MOTORSPORT aktuell BEST BRAND 2016 (Issue 14/17)

Winner in the category „Racing seats“of the Reader Award MOTORSPORT aktuell BEST BRAND 2016 (Issue 14/17)

Winner in the category „Sport seats“ of the Reader Award AUTO BILD „Die Besten Marken in allen Klassen 2016/17“. AUTO BILD (Issue 13/2017).

Winner in the category „Sport seats“ of the Reader Award AUTO BILD „Die Besten Marken in allen Klassen 2016/17“. AUTO BILD (Issue 13/2017).

RECARO AND FORD OFFER QUALITY FAN ITEMS

The Ford ST – RECARO – Collection (Images: © cyber-wear)

The Ford ST – RECARO – Collection (Images: © cyber-wear)

Global companies RECARO Automotive Seating and Ford have successfully collaborated for over 50 years in a partnership that is second to none. Devoted Ford fans are immediately reminded of the popular Ford Capri MKIII from 1978 or the legendary Ford Mustang Boss. It goes without saying that both cult vehicles were available with sporty RECARO seats as standard or optional equipment.

Naturally, the same is now true of the Ford Focus ST and the new Ford Fiesta ST, to be launched in 2017. “To show our appreciation to the fans of the Ford ST models, we, along with our longtime partner, Ford of Europe, have added a special cherry on top,” says Markus Kussmaul, executive director of the Adient specialty seating group, who is also in charge of the worldwide business of RECARO Performance Car Seating.

Mr. Kussmaul refers to a premium, co-branded collection of four merchandising items. Consisting of a baseball cap, a keychain, a lanyard and a premium coffee mug, the collection may be purchased in the Ford Lifestyle Collection web shop at www.fordlifestylecollection.com, as well as in Ford dealerships.

Baseball cap (Image: © cyber-wear)

Baseball cap (Image: © cyber-wear)

Keychain (Image: © cyber-wear)

Keychain (Image: © cyber-wear)

 

 

 

 

 

 

 

 

Lanyard (Image: © cyber-wear)

Lanyard (Image: © cyber-wear)

Premium coffee mug (Image: © cyber-wear)

Premium coffee mug (Image: © cyber-wear)

 

 

 

RECARO at the NAIAS 2017: STRONG INTEREST FROM MANUFACTURERS AND MEDIA

RECARO Automotive Seating at NAIAS 2017 (Image: © RECARO Automotive Seating)

RECARO Automotive Seating at NAIAS 2017 (Image: © RECARO Automotive Seating)

Very positive feedback for RECARO Automotive Seating at the North American International Show (NAIAS) in Detroit, which ended on Sunday, January 22, 2017: “The extraordinary interest in our brand and our products exceeded our expectations in every respect,” declared Markus Kussmaul, Executive Director of the Adient specialty seating group and the person responsible for the worldwide business of RECARO Performance Car Seating. “Vehicle manufacturers gave us very positive feedback, both in regard to the concept seats that we exhibited as well as in regard to our expanded positioning in the performance seating segment. In particular, our approach of establishing RECARO as a premium brand in the sporty SUV and pickup truck segment was extremely well received – with perfect support from our SUV concept seat, which was assessed as very attractive.”

A main topic in discussions with OEM customers, as well as in numerous interviews and background talks with media representatives, was the future orientation of the RECARO brand within Adient. “In this regard, we have noticed clear and positive expectations as far as RECARO and future innovation projects are concerned. And: The value of the RECARO brand was confirmed by all customers,” Kussmaul said. “In this context, the opportunities for cooperation within the Adient global innovation network are seen as a huge opportunity and a unique selling point for RECARO.”

The strong interest in RECARO was also reflected in visitor numbers. On the first two days of the show, which were open only to trade visitors, almost 600 registered guests visited the Adient and RECARO Automotive Seating stand to get information about current and future seating products. Many visits were concluded with the setting of appointments to discuss possible joint projects. During the show’s two media days, representatives of 44 US media organizations and 20 from Europe and China visited RECARO, including journalists from the Wall Street Journal, Automotive News, n-tv, the Frankfurter Allgemeine Zeitung and Automobilwoche as well as Automobil Produktion.

Strong interest by media and OEM representatives (Image: © RECARO Automotive Seating)

Strong interest by media and OEM representatives (Image: © RECARO Automotive Seating)

Focus of attention: the brand positioning of RECARO Automotive Seating (Image: © RECARO Automotive Seating)

Focus of attention: the brand positioning of RECARO Automotive Seating (Image: © RECARO Automotive Seating)

RECARO seats for performance cars in all segments (Image: © RECARO Automotive Seating)

RECARO seats for performance cars in all segments (Image: © RECARO Automotive Seating)

Trade show visitors at the RECARO Automotive Seating booth at NAIAS (Image: © RECARO Automotive Seating)

Trade show visitors at the RECARO Automotive Seating booth at NAIAS (Image: © RECARO Automotive Seating)

RECARO AT TOKYO AUTO SALON: TAKE A SEAT!

Showtime: Visitors crowded the RECARO theatre. (Image: © RECARO Automotive Seating)

Showtime: Visitors crowded the RECARO theatre. (Image: © RECARO Automotive Seating)

72 RECARO products invited visitors to take a seat and to experience the RECARO brand: “At the 2017 Tokyo Auto Salon, we built a RECARO theatre – with 72 seats, from motorsport to comfort segment, where people are invited to come in, sit down, enjoy the products and watch our short video on the big screen,” says Mitsuhiro Maeguchi, Marketing Manager at RECARO Automotive Seating in Japan. “The film promoted the reason why people choose RECARO as the best brand in automotive seating. The same applies for our new brochures, where 16 professional race drivers answered the question about what makes RECARO seats so special and distinguishes us from others. The combination of our super sporty design, pioneering materials and German craftsmanship is highly appreciated not only by end consumers but by our OEM customers in Japan as well. And with our premium stand design and concept we pointed out how important the Asian market is for us.”

At the 2017 Tokyo Auto Salon, January 13-15, RECARO Automotive Seating showcased its new limited edition seat in attractive green for both the RECARO Sportster and the RECARO Sportster LL100H SE. The 2017 color green is the follow-up to 2016’s limited edition color yellow and 2015’s limited edition color orange – both very successful in sales. Also on display: the new trim cover design of the RECARO sport seat SR-7 CLASSIC and a new flat-type seat cushion for RECARO LX-F and RECARO SR-7F. Both products will be launched in April 2017.

Spacious again: The RECARO stand at the 2017 Tokyo Auto Salon. (Image: © RECARO Automotive Seating)

Spacious again: The RECARO stand at the 2017 Tokyo Auto Salon. (Image: © RECARO Automotive Seating)

The calm before the storm: 72 seats waiting for visitors the night before the trade show opened. (Image: © RECARO Automotive Seating)

The calm before the storm: 72 seats waiting for visitors the night before the trade show opened. (Image: © RECARO Automotive Seating)

Again a visitor magnet: RECARO attracted end consumers as well as dealers and OEM customers. (Image: © RECARO Automotive Seating)

Again a visitor magnet: RECARO attracted end consumers as well as dealers and OEM customers. (Image: © RECARO Automotive Seating)

RECARO WINS MAJOR AWARD WITH MAN

RECARO Automotive Seating expands its market share in commercial vehicle seating: The company is pleased to announce a new significant contract with MAN Truck & Bus AG.

Starting in 2020, RECARO Automotive Seating will incrementally begin supplying high quality commercial vehicle seats for the entire range of MAN models TGL, TGM, TGS and TGX. The driver and passenger seat order will be for approximately 100,000 original MAN vehicles annually. The contract will result in a production increase of annual production there to 300,000 seats. The Polish facility will supply the MAN facilities in Munich and Steyr.

“We are exceedingly pleased by the trust that MAN Truck & Bus has put in us by placing this order,” said Dr. David Herberg, Executive Director Commercial Vehicle Seating. “This milestone in the OEM business reaffirms our position in the European commercial vehicle market: We are a sought-after reliable partner for truck manufacturers – at the same time we are bringing our ambitious growth strategy to fruition.”

RECARO AT THE NAIAS 2017: PRESS CONFERENCE

The press conference of Adient at NAIAS 2017 attracted a great amount of interest among media representatives. At the Detroit trade show the world’s largest global automotive seating supplier unveiled several innovations for vehicle seats in the present and the future – among these the concept seats of RECARO Automotive Seating.

Learn more here: www.adient.com

Richard Chung, vice president of innovation at Adient presents the RECARO concept seats at NAIAS (Image: © RECARO Automotive Seating)

Richard Chung, vice president of innovation at Adient presents the RECARO concept seats at NAIAS (Image: © RECARO Automotive Seating)

From business magazine to TV representatives – all media segments were present at the Adient press conference at NAIAS (Image: © RECARO Automotive Seating)

From business magazine to TV representatives – all media segments were present at the Adient press conference at NAIAS (Image: © RECARO Automotive Seating)

Detlef Juerss, vice president engineering and CTO at Adient in the AI17 seat demonstrator (Image: © RECARO Automotive Seating)

Detlef Juerss, vice president engineering and CTO at Adient in the AI17 seat demonstrator (Image: © RECARO Automotive Seating)

RECARO AT NAIAS 2017: CURTAIN UP FOR A SPORTY SUV SEAT

Performance seating “made by RECARO” is now also available for SUVs: RECARO Automotive Seating is showcasing its new, tailor-made concept for SUVs and pickup trucks from the Premium Performance Segment. On display at its NAIAS exhibition room 310 B, Cobo Center. For OEM customers who want to enhance their SUV with a distinctive sporty touch.

The seat has been specially designed by RECARO specialists for the conditions in SUV or pickup truck interiors. With a flat seat cushion for easy entry and exit. With shaped side bolsters on the backrest and shoulders for optimum lateral support. Unmistakably RECARO!

RECARO Premium Performance (Image © RECARO Automotive Seating)

RECARO Premium Performance (Image © RECARO Automotive Seating)

RECARO Premium Performance - Close-up (Image © RECARO Automotive Seating)

RECARO Premium Performance – Close-up (Image © RECARO Automotive Seating)

RECARO Premium Performance - Close-up (Image © RECARO Automotive Seating)

RECARO Premium Performance – Close-up (Image © RECARO Automotive Seating)

RECARO IN DETROIT: PERFORMANCE SEATS FOR ALL MARKET SEGMENTS

NAIAS 2017 (Image © NAIAS)

NAIAS 2017 (Image © NAIAS)

RECARO Automotive Seating at the 2017 North American International Auto Show (NAIAS) in Detroit: In the market for performance cars, the German seat specialist positions itself as a seat supplier with an expanded portfolio. At the 2017 North American International Auto Show (NAIAS) from January 8–22, 2017, in Detroit, RECARO will be providing four new performance seats for its OEM customers. Among the exhibition highlights will be a specially developed concept seat for sporty SUVs.