EFFICIENCY MEETS CONNECTIVITY

It’s our goal to continuously improve the working conditions for professional drivers in the cabin. At the IAA 2016 in Hannover, we are presenting two innovations for our commercial vehicle seat platform. Through partially automated memory and massage functions, RECARO is further developing the driver’s seat of the future into an intelligent operating interface between man and machine.

With new product and technology solutions for seat covers, textiles and foams, RECARO Automotive Seating optimizes not only seating comfort but workflows for professional drivers. At the IAA 2016 in Hannover, product groups of parent company Johnson Controls are presenting removable seat covers for buses or trucks with frequent driver changes as well as innovative foam and textile technology to improve seat climate and cushioning comfort.

RECARO Automotive Seating at the IAA 2016 (Image © RECARO)

RECARO Automotive Seating at the IAA 2016 (Image © RECARO)

RECARO Automotive Seating at the IAA 2016 (Image © RECARO)

RECARO Automotive Seating at the IAA 2016 (Image © RECARO)

RECARO Automotive Seating at the IAA 2016 (Image © RECARO)

RECARO Automotive Seating at the IAA 2016 (Image © RECARO)

RECARO Automotive Seating at the IAA 2016 (Image © RECARO)

RECARO Automotive Seating at the IAA 2016 (Image © RECARO)

RECARO Automotive Seating at the IAA 2016 (Image © RECARO)

RECARO Automotive Seating at the IAA 2016 (Image © RECARO)

RECARO Automotive Seating at the IAA 2016 (Image © RECARO)

RECARO Automotive Seating at the IAA 2016 (Image © RECARO)

RECARO Automotive Seating at the IAA 2016 (Image © RECARO)

RECARO Automotive Seating at the IAA 2016 (Image © RECARO)

RECARO Automotive Seating at the IAA 2016 (Image © RECARO)

RECARO Automotive Seating at the IAA 2016 (Image © RECARO)

RECARO Automotive Seating at the IAA 2016 (Image © RECARO)

RECARO Automotive Seating at the IAA 2016 (Image © RECARO)

MORE RELAXED AT THE WHEEL: BACK ADVICE AT THE IAA 2016

There was a special promotion at the IAA booth of RECARO Automotive Seating on September 24, 2016. Visitors were able to get expert tips on ergonomics and advice as to the prevention of back problems in Hall 16, booth C12. They learned how to set up driver’s seats correctly to take strain off their backs and prevent injury.

We hosted the day along with the Campaign for Healthier Backs (AGR), an independent institute that concerns itself with the origin and prevention of back pain and offers a decision-making aid for consumers when purchasing back-friendly products.

RECARO hosted the day along with the Campaign for Healthier Backs (AGR). (Image © RECARO)

RECARO hosted the day along with the Campaign for Healthier Backs (AGR). (Image © RECARO)

RECARO hosted the day along with the Campaign for Healthier Backs (AGR). (Image © RECARO)

RECARO hosted the day along with the Campaign for Healthier Backs (AGR). (Image © RECARO)

WELCOME TO RECARO AT THE IAA 2016!

Innovations for the future of seating: A visit to the booth of RECARO Automotive Seating at the IAA Commercial Vehicles is worthwhile in any case – this applies to trucking companies and truckers alike as well as representatives of vehicle manufacturers. As an innovator and technology leader in commercial vehicle seats, we will showcase our expanding portfolio for original equipment and aftermarket products at this year’s trade show.

Among other new products and features, we are exhibiting intelligent memory and massage functions, seat covers that can be changed, and an extension of the modular seating platform for the mid-size commercial vehicle market segments in Asia, Europe and the Americas at the trade fair booth in Hall 16, Stand C12, from September 22 to 29, 2016.

RECARO Automotive Seating at the IAA 2016

RECARO Automotive Seating at the IAA 2016

RECARO Automotive Seating at the IAA 2016

RECARO Automotive Seating at the IAA 2016

RECARO Automotive Seating at the IAA 2016

RECARO Automotive Seating at the IAA 2016

RECARO Automotive Seating at the IAA 2016

RECARO Automotive Seating at the IAA 2016

RECARO Automotive Seating at the IAA 2016

RECARO Automotive Seating at the IAA 2016

EIGHT AWARDS IN A ROW: RECARO THE MOST FAVORED BRAND IN AUTOMOTIVE SEATING

Eight awards in a row: RECARO is the most favored brand in automotive seating. (Image: © RECARO Automotive Seating)

Eight awards in a row: RECARO is the most favored brand in automotive seating. (Image: © RECARO Automotive Seating)

RECARO is the most favored brand in automotive seating: In 2016, RECARO and its premium-quality seats have stood at the top of the podium at eight prestigious industry award ceremonies. Both according to the reader surveys of renowned German-language trade magazines and to the critical assessment of expert juries, the products of RECARO Automotive Seating enjoy by far the greatest degree of trust and respect in the industry. This includes honors in automotive seating as well as race car and commercial vehicle seating.

“Eight prestigious awards in the first half of 2016 alone. That’s really unusual for an accessories product, and it makes us very proud,” said Ingo Fleischer, group vice president and general manager of specialty seating at Johnson Controls, of which RECARO is a product group. “What was most gratifying was that thousands of enthusiastic consumers once again gave us their vote. This is an overwhelming indication of how deeply they trust in the reliability, comfort and ergonomics of RECARO seats.”

Awards 2016:

  • ‘Plus X Award 2016’ innovation prize: seals of approval for Innovation, High Quality, Design and Ergonomics
  • ‘Best brand’ reader survey by ‘Motorsport aktuell’: first place in the Sport Seats category
  • ‘Best brand’ reader survey by ‘Motorsport aktuell’: first place in the Racing Seats/Shells category
  • ‘Best brand’ reader survey by ‘auto motor und sport’: ‘Seat Manufacturer of the Year’
  • ‘Best brand’ reader survey by ’Auto Bild’: first place in the Sport Seats category
  • ’Theo Award 2016’: first place in the Tuning Accessories category
  • Reader survey by the trade magazines ’lastauto omnibus’, ’Fernfahrer’ and ’trans aktuell’: first place in the Commercial Vehicle Seats category
  • ‘Plus X Awards 2016’: ‘Best Product of 2016/2017’ for the RECARO Sport Seat Plattform

HAPPY BIRTHDAY, FIESTA! RECARO SEATS ADD TO DRIVING FUN IN THE LIMITED-EDITION ST200

The exclusive RECARO sport seats for the limited-edition Ford Fiesta ST200 offer secure lateral support and optimal feedback. (Image: © Ford of Europe)

The exclusive RECARO sport seats for the limited-edition Ford Fiesta ST200 offer secure lateral support and optimal feedback. (Image: © Ford of Europe)

With the limited-edition ST200, Ford is writing the next chapter of the Fiesta ST success story. To celebrate the 40th anniversary of the Fiesta, the special-edition ST200 will become the most powerful small vehicle in its category: under the hood, electronic optimization means that 200 PS and 290 Nm of torque – and 215 PS and 320 Nm in transient overboost – are waiting to be unleashed by the driver.

An important element of the ST200’s uncompromising sporty driving experience is its exclusive sport seats from RECARO Automotive Seating. RECARO developed the seats by refining the sport seats it had provided for the standard versions of the Ford Fiesta ST models. The ultimate in sportiness thanks to perfect body support is combined with the highest quality workmanship and an exclusive special-edition design. The seats are equipped with two stage seat heating to ensure driver and passenger comfort.

KNOW HOW: A PERFECT VACATION STARTS WITH GOOD POSTURE

Correct seat adjustment is a must before heading out on any road trip in the summer. The seat experts at RECARO Automotive Seating have developed some helpful tips.

Correct seat adjustment is a must before heading out on any road trip in the summer. The seat experts at RECARO Automotive Seating have developed some helpful tips.

It’s almost a classic: the car is packed, everyone is ready for the journey, and off we go to the vacation resort. In this situation, most drivers forget a key factor: if your posture in your vehicle isn’t right, you won’t arrive relaxed at your destination. The seat experts at RECARO Automotive Seating have developed some helpful tips.

Take a couple of minutes and make use of all the different adjustment functions built into your seat to tailor it optimally to your body – it’s worth getting familiar with all the seat controls and preferably also the instruction manual.

An ergonomically ideal seat position is achieved when the body has the best possible support in a relaxed posture. This begins with the seat’s length position: Adjust the seat distance from the pedals so that the knees remain slightly bent while fully depressing the pedals. Set the seat height high enough to ensure you have a clear view of all the instruments and good vision in all directions out of the vehicle.

A key next step is finding the correct backrest angle: To do this, press your pelvis and shoulders as close as possible to the seat back. Adjust the backrest inclination so that the steering wheel can be comfortably gripped in the “9-o’clock-3-o’clock” position, and in the “12-o’clock” position with slightly bent arms.

And don’t forget to adjust the headrest correctly: The top of the headrest should be level with the top of the head. If the tilt of the headrest is adjustable, the distance from the head should be about two finger-widths.

A comprehensive video on correct seat adjustment, including more tips, can be viewed on the RECARO Automotive Seating website: www.recaro-automotive.com/en/videos

RECARO Sport Seat Platform named Automotive Seat of 2016/2017

It does not get better than this: The RECARO Sport Seat Platform (RSSP) from RECARO Automotive Seating was named as one of the Best Products of 2016/2017. The Plus X Award, now in its 13th year, is one of world’s biggest innovation prizes for technology, sports and lifestyle products. The Plus X Award jury of independent industry experts had already bestowed their seals of approval for Innovation, High Quality, Design and Ergonomics upon the RECARO Sport Seat Platform (RSSP) in February.

“We’re particularly pleased that we’ve now emerged in the overall ranking as the best automotive seat of 2016/2017,” said Michael Schnoor, Director of Engineering at RECARO Automotive Seating, at the award ceremony. “For the RECARO team, the award is a clear signal that we chose the right priorities in concentrating on lightweight design, modularity and customization in developing the RSSP. As a division of the leading global automotive supplier Johnson Controls, we’re setting new standards with the RECARO Sport Seat Platform.”

Representatives of RECARO Automotive Seating were on hand to receive the Plus X Award 2016 for the Recaro Sport Seat Platform (RSSP) on June 23, 2016, in Bonn.

Representatives of RECARO Automotive Seating were on hand to receive the Plus X Award 2016 for the Recaro Sport Seat Platform (RSSP) on June 23, 2016, in Bonn.

Plus X Award – Best Product

Plus X Award – Best Product

RECARO dominates BEST-BRANDS reader survey

The result of the latest reader survey conducted by German-market trade magazines lastauto omnibus, Fernfahrer and trans aktuell is clear: RECARO is the best brand in the Commercial Vehicle Seating category. And not for the first time: For the last four years, the brand has dominated the reader survey. This year it was voted best brand by 54.1% of readers, putting it again in top spot.

“This is our fourth win in a row since we began marketing our products in the commercial vehicles segment. We’re very proud of this,” said Markus Kussmaul, vice president sales & marketing at RECARO Automotive Seating. “The readers of these trade magazines include not only representatives of truck manufacturers and fleet operators, but most importantly professional truck drivers. These target groups associate the RECARO brand with a clear promise: RECARO seats inspire through their combination of functionality, ergonomics and aesthetics. Furthermore, RECARO represents quality and the highest standards in safety. And not the least, our products stand out in terms of reliability and robustness.”

Axel Baumann, Director Productline Truck Seats, accepted the ETM Verlag’s best-brands award for RECARO Automotive Seating. (Image: © Thomas Küppers)

Axel Baumann, Director Productline Truck Seats, accepted the ETM Verlag’s best-brands award for RECARO Automotive Seating. (Image: © Thomas Küppers)

RECARO is among the best brands in the commercial vehicles segment. Company representatives proudly accepted the award on June 23, 2016, in Stuttgart, Germany. (Image: © ETM Verlag)

RECARO is among the best brands in the commercial vehicles segment. Company representatives proudly accepted the award on June 23, 2016, in Stuttgart, Germany. (Image: © ETM Verlag)

RECARO Wins Theo Award 2016 in Accessories Category

Picture: © MAV-Verlag

Picture: © MAV-Verlag

The Theo Award for 2016 in the Accessories Category again goes to RECARO. This marks the third time in a row that the specialist in sporty and ergonomic car seats has received the German car-tuning industry’s most distinguished award.

“We’re delighted to head up this year’s list of favorites in our segment, once again,” says Markus Kussmaul, vice president of sales and marketing at RECARO Automotive Seating. “Remarkably, not only did 63.5 percent of all voters choose RECARO, but we saw a 15.4 percent increase over last year’s achievement. This result is a great sign that our fan base in the tuning scene is continuing to grow.”

Named after tuning legend Theo Dekker, these awards are bestowed every year at the “Tuning World” international exhibition event at Lake Constance. The rankings are decided by the readers of two specialist magazines, Tuning and VW Speed. They vote in various categories to choose the top brands from the tuning sector.

RECARO JAPAN HITS A HOME RUN

Motor sports are not the only athletic arena that RECARO contends in. Fans of soccer, too, can regularly admire RECARO seats in the coaching zones of stadiums and in TV coverage, since over 70 international soccer clubs count on the quality of RECARO Automotive Seating. And now, this tale of triumph in the stadiums of the world is one chapter longer: The Japanese baseball team Fukuoka Softbank Hawks has ordered 80 RECARO LX-F seats, which are available only in Japan, to provide some of its guests with very special seating. “This is a first,” said Mitsuhiro Maeguchi, Marketing Manager at RECARO Automotive Seating Japan. “In the Asian region, we already equip a baseball team, three soccer teams and a futsal team with our seats. But up until now, they were reserved exclusively for coaches and players. The Fukuoka Dome of the Hawks is the first stadium we’ve ever furnished with a number of seats for the spectator stands.”

It’s a great success for RECARO Automotive Seating in Japan, since baseball is one of the country’s most popular sports of all, with two professional leagues and the yearly Japan Series drawing considerable attention from spectators and the media. “The Fukuoka Softbank Hawks are the perfect partner for us,” said Maeguchi. “They’ve already won the Japan Series seven times, which puts them at the top tier of Japanese baseball. We hope to continue this fruitful collaboration in the coming years—and, of course, to convince more teams of the benefits of our seats for their supporters.”

Clear contrast: the RECARO seats in bright yellow (Pictures: © RECARO)

Clear contrast: the RECARO seats in bright yellow (Pictures: © RECARO)

High comfort: also spectators can use high class seats in Fukuoka (Pictures: © RECARO)

High comfort: also spectators can use high class seats in Fukuoka (Pictures: © RECARO)

Impressive scenery: inside the Fukuoka Dome (Pictures: © RECARO)

Impressive scenery: inside the Fukuoka Dome (Pictures: © RECARO)