A STRONG NAME AND ITS HISTORY – PART 3

In 2009 RECARO Automotive Seating launched the RECARO Pole Position Carbon (ABE), the world’s lightest aftermarket seat with only 4.5 kilogram (© RECARO Automotive Seating)

In 2009 RECARO Automotive Seating launched the RECARO Pole Position Carbon (ABE), the world’s lightest aftermarket seat with only 4.5 kilogram (© RECARO Automotive Seating)

RECARO milestones of the 21st century: until this day RECARO Automotive Seating continues to revolutionize the seat design. The premium seat manufacturer is characterized by innovative ideas when it comes to materials and design as well as the unique connection between decades of experience and a future-oriented way of thinking.

2004 the RECARO Pole Position (ABE) was launched. To this day the model is one of the most popular racing shells, thanks to its slim design, optimum shoulder and lumbar support and its perfect ergonomics. The special thing about it: the RECARO Pole Position (ABE) was not only a highlight in terms of lightweight design but also the first street-legal racing shell. Today it celebrates its exclusive revival: Click here for more information about the RECARO Pole Position (ABE) Edition 2018: www.edition2018.recaro-automotive.com.

Only one year later, in 2005, RECARO became the first seat manufacturer in the world to revolutionize seating design with its new lightweight composite shell. With load-bearing seat structures made of polymer materials it was not only lighter but also more compact and thus provided additional space in the back. In 2009 RECARO Automotive Seating launched the RECARO Pole Position Carbon (ABE) which was even lighter: with only 4.5 kilogram, it is the world’s lightest aftermarket seat. Just one year later RECARO presented the Pure Seating concept seat for urban and electric vehicles. It has intelligent adjustment mechanisms and a weight saving of 50% compared to conventional seats.

The modular RPSP is designed for sports cars or high-performance derivates of volume-production vehicles in all relevant performance segments (© RECARO Automotive Seating)

The modular RPSP is designed for sports cars or high-performance derivates of volume-production vehicles in all relevant performance segments (© RECARO Automotive Seating)

In 2015, RECARO Automotive Seating transferred the platform approach for the first time to a seating concept and presented the RECARO Sport Seat Platform (RSSP). The RSSP featured an innovative combination of weight reduction with a customer-specific look and feel. In 2017 it was time for the world premiere of the new modular, customizable RECARO Performance Seat Platform (RPSP), featuring a body-shaped structure with pronounced, adjustable side bolsters for strong shoulder and torso support, offering „controlled thrills“ and direct feedback from the road. Click here for more information about the RPSP: www.performance-platform.recaro-automotive.com.

A STRONG NAME AND ITS HISTORY – PART 2

From setting new ergonomic standard to integrated stereo loudspeakers or innovative materials: Between 1970 and the late 1980s RECARO presented a row of new forward-looking milestones in terms of seat development.

1977 RECARO launched the pneumatic lumbar support, the RECARO Airmatic® and revolutionized mobile seating. Adjustable side bolsters on seat cushion and backrest and RECARO’s first electrically adjustable backrest significantly improved the ability to adapt to individual requirements. That meant a huge technical lead in terms of ergonomics and comfort for the driver.

Under the name RECAROfonie the company presented a seat in 1982 that was equipped with stereo speakers integrated into the headrest to provide a whole new audio experience in the car. Two years later this innovation was followed by a further development in comfort: the RECARO CSE came with a memory function and therefore the ability to “remember” adjustments. 1986 especially taxi drivers could be glad as the RECARO T-Line impressed with a breathable seat cover to optimize seat climate – comfortable not only on long drives.

At the end of the 1980s, 1989, RECARO presented another innovation – this time affecting the materials: the RECARO A8 was the first sport seat to come with a back shell made of plastic, making it lighter while opening up new possibilities in terms of design.

The RECARO CSE: the first seat with a memory function. (Picture © RECARO Automotive Seating)

The RECARO CSE: the first seat with a memory function. (Picture © RECARO Automotive Seating)

Revolution in terms of new materials: the RECARO A8 was the first sport seat to come with a back shell made of plastic. (Picture © RECARO Automotive Seating)

Revolution in terms of new materials: the RECARO A8 was the first sport seat to come with a back shell made of plastic. (Picture © RECARO Automotive Seating)

A STRONG NAME AND ITS HISTORY – PART 1

RECARO Automotive Seating is looking back on decades of exciting developments, innovations and milestones. The company’s early years already have been characterized by big names and groundbreaking technologies.

In 1906 master saddler Wilhelm Reutter quickly made a name for itself and his newly founded company in the up-and-coming automobile industry. „Reutter, Wilhelm, Sattler. Spezialität: Luxus- und Motorwagen, englische Geschirre“ changed into „Stuttgarter Karosseriewerk Reutter & Co“ in 1910. In 1912, for example, his workshop produced the patented Reutters “Reform Karosserie”, a predecessor to today’s convertibles.

Not only did Reutter make coach bodies for companies like Daimler or Horch. One of the milestones also is the production of the prototypes of the Volkswagen (later called the “Beetle”) at the Reutter workshops, commissioned by Ferdinand Porsche in 1935. The two companies also worked together closely after the World War II. From 1949, Reutter produced the bodies and interior fittings for the legendary Porsche 356 – and thus became known around the globe.

The foundation of today’s brand was laid in 1963, when Reutter rebranded. REutter and CAROsserie became RECARO. The new company specialized in the manufacture of seats and seat components.

Safety first: in 1968 RECARO launched the first seat in the world with adjustable shoulder support. Also the headrest premiered in the same year – initially as an option, then as a standard for every RECARO seat starting 1973. In 1973 the company also became the first manufacturer to offer anti-submarining seat upholstery guide, which prevents the passenger from slipping under the belt in the event of an accident. Some innovative solutions were also presented in terms of comfort back then: RECARO’s extendable seat cushion added comfort and support for tall people during long distance drives.

Stuttgarter Karosseriewerk Reutter in 1910 (Picture © RECARO Automotive Seating)

Stuttgarter Karosseriewerk Reutter in 1910 (Picture © RECARO Automotive Seating)

Production of the bodies for the Porsche 356 (Picture © Family archive Reutter)

Production of the bodies for the Porsche 356 (Picture © Family archive Reutter)

The headrest celebrates its premiere – initially as an option, then from 1973 as a standard feature of every RECARO seat (Picture © RECARO Holding)

The headrest celebrates its premiere – initially as an option, then from 1973 as a standard feature of every RECARO seat (Picture © RECARO Holding)

FROM THE ROAD INTO THE OFFICE – THE LIMITED EDITION OF THE RECARO OFFICE CHAIR

Just in time for the holiday season, RECARO Automotive Seating presents a special design piece to celebrate the 50th anniversary of its shell seat: the RECARO Office Chair. Limited to only 500 copies and inspired by the first RECARO racing shell, the RECARO Rallye from 1967.

It is a must-have for automotive enthusiasts. To celebrate the 50th anniversary of its first shell seat produced in 1967, RECARO Automotive Seating is proud to present the limited-edition, retro-look RECARO Office Chair. Equipped with state-of-the-art technical features, this special design piece is limited to only 500 units.

Inspired by the successful RECARO Sportster CS, distinctive upholstery in characteristic houndstooth pattern covers the seat cushion and backrest, while the side bolsters feature high-quality perforated leather. One of the special details is its backrest. It features the original logo of the RECARO Rallye from 1967, the world’s first street-licensed shell seat. The exclusive Office Chair is completed with a rally-style “50 Years” emblem on the head rest.

RECARO Automotive Seating celebrates 50 years of shell seats with the limited edition of the RECARO Office Chair. (Picture © RECARO Automotive Seating)

RECARO Automotive Seating celebrates 50 years of shell seats with the limited edition of the RECARO Office Chair. (Picture © RECARO Automotive Seating)

LIMITED EDITION TO CELEBRATE 50TH ANNIVERSARY

RECARO Automotive Seating was not only presenting innovative and clever seat concepts to vehicle manufacturers at the IAA 2017. Also end consumers could look forward to finding out more about the newest highlights in terms of performance and dynamic driving pleasure at RECARO, Adient booth B24, Hall 5.1. To celebrate 50 years of the RECARO shell seat the brand presented the new Pole Position (ABE) Edition 2018 at the exhibition in Frankfurt.

“Armed with our 50 years of experience, we’re among the leading suppliers of lightweight, safe and comfortable shell seats – both for sporty street driving and for the extremely high demands of professional motor racing,” says Ingo Fleischer, vice president at Adient Specialty Seating.

The Pole Position (ABE) Edition 2018 is a performance racing shell with a strikingly sportive design. It’s made with finest craftsmanship and comes with a street license. The material used for headrests and side bolsters is leather with an exclusive carbon-look finish. Luminous green leather stripes with black contrast stitching emphasize the clear contours of the seat that is an upgrade for every interior. Jet black Dinamica suede on seat cushions and backrests provides a pleasant feel and optimum hold – ready for direct feedback from the track. Also remarkable about the RECARO Pole Position (ABE) Edition 2018: it is being made in a limited series of just 300. The seats will be delivered with a certificate and the serial number on an elegant aluminum tag.

Carbon meets leather: the new RECARO Pole Position (ABE) Edition 2018 (Picture © RECARO Automotive Seating)

Carbon meets leather: the new RECARO Pole Position (ABE) Edition 2018 (Picture © RECARO Automotive Seating)

Celebrating RECARO Automotive Seating’s 50th anniversary of shell seats: At IAA, the new street-licensed Pole Position (ABE) Edition 2018 will be launched. (Picture © RECARO Automotive Seating)

Celebrating RECARO Automotive Seating’s 50th anniversary of shell seats: At IAA, the new street-licensed Pole Position (ABE) Edition 2018 will be launched. (Picture © RECARO Automotive Seating)

BUSY PROGRAM WITH RECARO AUTOMOTIVE SEATING AT THE IAA 2017

Fans of RECARO Automotive Seating will be highly entertained at this year’s IAA. Among others, the premium seat manufacturer (Adient booth B24, Hall 5.1) is presenting new products for the aftermarket: the special edition Pole Position (ABE) Edition 2018 is RECARO Automotive Seating’s way of celebrating 50 years of shell seat. It’s an exclusive pure performance shell seat for driving fun on public roads – combining sporty, clean design and premium craftsmanship for individual, cool interiors. To get of one of the premium editions you have to be fast: they are only produced in a limited series of 300 seats. In addition, visitors can take a seat in the new RECARO Automotive Seating race shell concept for semi-professional and professional motorsport.

At this year’s IAA RECARO Automotive Seating is presenting two applications of the new Performance Seat Platform (RPSP) to vehicle manufacturers for the first time. The first one is targeting powerful vehicles with a sporty attitude, providing maximum driving pleasure. Number two is a demonstrator with advanced design innovations, e.g. a visible, carbon fiber-woven backrest structure.

Racing fans can look forward to a very special highlight RECARO Automotive Seating (Adient booth B24, Hall 5.1) has prepared for them: the Performance Challenge offers participants the chance to show what they are made of and to win exclusive prizes. The overall winner can look forward to an exclusive drift training session on the Hockenheimring. Also, there is a VIP visit twice: on September 20, Le Mans champion Timo Bernhard will comment on his lap in the race simulator – of course with a signing session afterwards. On September 22, TV presenter and automotive enthusiast Sidney Hoffmann will be visiting the RECARO Automotive Seating exhibition and rise to the virtual challenge on the Grand Prix-circuit of the Nürburgring.

From September 16 to 24, IAA visitors can compete for the fastest lap on the virtual Nürburgring Grand Prix course – in RECARO Automotive Seating’s Performance Challenge. (Picture © RECARO Automotive Seating)

From September 16 to 24, IAA visitors can compete for the fastest lap on the virtual Nürburgring Grand Prix course – in RECARO Automotive Seating’s Performance Challenge. (Picture © RECARO Automotive Seating)

Celebrating RECARO Automotive Seating’s 50th anniversary of shell seats: At IAA, the new street-licensed Pole Position (ABE) Edition 2018 will be launched – for vehicles in the “Pure Dynamic Performance“ Segment. (Picture © RECARO Automotive Seating)

Celebrating RECARO Automotive Seating’s 50th anniversary of shell seats: At IAA, the new street-licensed Pole Position (ABE) Edition 2018 will be launched – for vehicles in the “Pure Dynamic Performance“ Segment. (Picture © RECARO Automotive Seating)

RECARO Automotive Seating at the IAA 2017 (Picture © RECARO Automotive Seating)

RECARO Automotive Seating at the IAA 2017 (Picture © RECARO Automotive Seating)

RECARO SEATS ARE GUARANTEEING A PERFECT PERFORMANCE CAR FEELING AT GAMESCOM 2017

At this year’s Gamescom, which will take place from August 22 to 26 in Cologne, RECARO Automotive Seating will be adding a maximum dose of reality to the racing video game experience. The manufacturer of premium vehicle seats will equip the Ford Performance Racing Simulators with exactly the same RECARO Sportster CS seat model that is employed in the actual Ford Focus RS. “For maximum driving pleasure and a very-close-to-real feeling of performance, it’s very important for the car’s original seats to be part of the equation,” says Markus Kussmaul, Executive Director of the Adient Specialty Seating Group and responsible for the worldwide business of RECARO Performance Car Seating. “With this synergy of visual and haptic experiences we’re giving visitors the chance to sense the quality and dynamics of RECARO performance seats for themselves, while getting a strong physical impression of what driving a Ford Focus RS is really like.”

The Ford Performance Racing Simulators at the world’s largest trade show for video and computer games employs renowned Xbox One video racing game Forza Motorsport 6. Gamescom visitors will be able to get behind the wheel of a virtual Ford Focus RS and attempt to get the best lap time. The fastest competitors on August 23, 24 and 25 will receive a pair of the RECARO Seats that are also used in the simulators. Also they will be flown by helicopter to drive the Ford Focus RS on track for real, with coaching from Le Mans 24 Hours race winner, Harry Tincknell.

The fastest competitors have the chance to win an exclusive driving experience in a Ford Focus RS with Harry Tincknell (© Ford of Europe)

The fastest competitors have the chance to win an exclusive driving experience in a Ford Focus RS with Harry Tincknell (© Ford of Europe)

AN APPRENTICESHIP AT RECARO AUTOMOTIVE SEATING IN KIRCHHEIM

What exactly are the tasks of a vehicle interior designer? RECARO Automotive Seating is answering this question during the exhibition “Forum für Talente” taking place from July 4th to August 4th all around Kirchheim inner city. The project especially covers apprenticeships that aren’t too well-known. Ten trainees from local companies have been interviewed and are giving an insight in their interesting work environment. Pictures and reports on their individual experiences: www.forumfuertalente.de.

“We are happy to support this project and to present our vocational training as a vehicle interior designer, which is less well-known than others – but surely as interesting, challenging and diverse,” said Markus Kussmaul, Executive Director of the Adient specialty seating group and responsible for the worldwide business of RECARO Performance Car Seating. “Right from the beginning our apprentices have the chance to fully participate and are part of a global leading company, setting standards worldwide.”

Since the plant has been founded more than 300 young people have been trained at RECARO Automotive Seating in Kirchheim. For young adults planning on being a vehicle interior designer, the manufacturer of premium seats is the only company in the region offering this option. Skilled craftsmanship, diligence, three-dimensional imagination and having fun handling numbers and figures – only some of the talents demanded.

The apprenticeship is based on a dual system. Every two weeks the trainees are visiting theory lessons at the Kerschensteinerschule in Stuttgart-Feuerbach. After the vocational training there is the possibility of a further training as an Interior Designer or to certify as an Industrial Master. In Kirchheim there is also the opportunity of a vocational training as an Industrial Clerk: during the apprenticeship the trainees get to know the areas of management, distribution and logistics.

Since July 4th the exhibition „Forum für Talente“ is on display in Kirchheim

Since July 4th the exhibition „Forum für Talente“ is on display in Kirchheim

RECARO Automotive Seating presents its apprenticeship as vehicle interior designer

RECARO Automotive Seating presents its apprenticeship as vehicle interior designer

TEAM S.L. TRUCKSPORT 30 TOOK THE CHALLENGE TRUCK-GRAND-PRIX 2017

The Int. ADAC Truck-Grand-Prix 2017 truly was a challenge: Both the teams on the racing circuit and the about 115,000 spectators had to face weather typical for the Eifel region. To flee the rain, a visit at the RECARO Automotive Seating booth right next to the driver’s camp was worth it. During the three-day event fans could learn more about the products, try the seats and of course stock up on some RECARO Automotive Seating fan articles.

On Sunday you had to get in line to snap up an autograph of Sascha Lenz, truck racing pilot of team S.L. Trucksport 30. Since this season RECARO Automotive Seating supports the 30-year-old, starting in a RECARO Pro Racer SPG racing shell. Despite difficult weather conditions, the team managed to get fifth and sixth place on Saturday. Unfortunately, Sascha and his team lost streak after a promising start on Sunday: heavy rain made it hard for all the participants, but S.L. Trucksport 30s MAN-Truck was turned by a competitor, fighting for second place. Sascha managed to get back to twelfth position at least. And as if this wasn’t enough the second race of the day had to be cancelled: a Truck participating in the Mittelrhein-Cup had lost Diesel and the circuit couldn’t be cleaned on time.

„Of course it’s sad to look back on the weakest results of this season. Nürburging is like home to me and here are most of my fans. I would have liked to offer them more of a show and especially a fourth race – unfortunately it wasn’t possible to start again. But there are plenty of races lying ahead of us and I am sure there will be less bad-luck in the future,” said Sascha Lenz, despite some setbacks looking ahead motivated and optimistic. At the FIA rating he is currently on seventh place.

Autograph session with Sascha Lenz

Autograph session with Sascha Lenz

RECARO Automotive Seating at the Int. ADAC Truck-Grand-Prix 2017

RECARO Automotive Seating at the Int. ADAC Truck-Grand-Prix 2017

TOP POSITION FOR RECARO AUTOMOTIVE SEATING AT THIS YEAR’S ETM-VERLAG BEST BRAND READERS’ CHOICE

Another great success for RECARO Automotive Seating: For the fifth time in a row the brand won first place at the renowned ETM-Verlag readers’ choice “Best Brand 2017″. Around 11,400 readers of the magazines “trans aktuell”, “lastauto omnibus” and “Fernfahrer” made a clear decision.

“We are delighted to have extended our winning streak this year by winning First Prize in the commercial vehicle seating segment for the fifth time,” said Dr. David Herberg, Executive Director of RECARO Automotive Seating. “It is a clear sign that our products are impressing target groups across the board – from commercial vehicle manufacturers to end-users. Many of the readers of these trade magazines are professional drivers who benefit from our products’ reliability, as well as their top safety standards and quality.”

With more than 50 percent of votes and an amazing 51 percentage lead over second place this year’s results are the largest winning margin of the past ten years for RECARO Automotive Seating. That is a great display of trust in in the premium products of the commercial vehicle seat manufacturer.

Logo of ETM Best Brand readers’ choice 2017

Logo of ETM Best Brand readers’ choice 2017

Aftermarket seat RECARO C 7000

Aftermarket seat RECARO C 7000